With increasing pressure on museums to be more commercial and more professional, those working in museums find that they need to know about marketing. In response to this need, Marketing the Museum is the first book to apply the concepts and principles of marketing to the museum world.
Fiona McLean works out whether it is possible to define a "product" and "customer" when talking about museums. She also examines how these models need to be adapted if one is going to successfully attract more visitors to exhibitions. She guides the museum professional to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation and gives practical guidelines to the specific ways in which marketing can be tailored to the needs of museums and become a useful as well as an acceptable part of today's museums in achieving their ultimate purpose in serving the community.
List Price: $ 51.95
Price: $ 46.55
American Art in the Columbus Museum: Painting, Sculpture, and Decorative Arts
America's history is told in many ways, not least in the art that reveals the country's soul. This impressive volume is a unique retelling of that story, with a southern perspective as its recurring theme, it celebrates the museum's fiftieth anniversary with a selection of 101 works representing a remarkable collection. Included are paintings, sculptures, ceramics, silver and furniture from the Colonial era to postmodern times. Works by such well-known artists as William Merritt Chase, Eastman Johnson, and John Henry Twachtman make up the collection as well as pieces by artists whose style and aesthetics reflect a modernist search for individual expression, notably William Glackens, Lee Krasner, and Robert Motherwell.
List Price: $ 50.00
Price: $ 30.11
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