Social, Development, Change, communication

Communication for Development and Social Change

This volume underlines that development communication:

- Is, first and foremost, about people and the process needed to facilitate their sharing of knowledge and perceptions in order to effect positive developmental change.

- Is based on dialogue, which is necessary to promote stakeholders' participation. Such participation is needed in order to understand stakeholder perceptions, perspectives, values, attitudes and practices so they can be incorporated into the design and implementation of development initiatives.

- Follows the two-way, horizontal model and not the traditional one-way, vertical model of Sender-Message-Channel-Receiver and increasingly makes use of emerging many to many forms of communication made possible through new technologies.

- Gives voice to those most affected by the development issue(s) at stake, allowing them to participate directly in defining and implementing solutions and identifying development directions.

- Recognizes that reality is largely socially constructed-and thus culture-specific. The implications are that there can be different realities (or different perceptions of the same reality) for the same situation according to specific groups' perceptions and needs. Thus the role of development and by extension communication is not to "impose" the correct reality, but rather to foster dialogue to facilitate mutual understanding among different perspectives.

- Uses a number of tools, techniques, media and methods to facilitate mutual understanding, define and bridge differences of perceptions, and take action towards change, according to the particular needs of the development initiative. These tools and techniques should be used in an integrated way and are most effective when used at the beginning of development initiatives.

Jan Servaes is Professor and Chair of the Department of Communication at the University of Massachusetts at Amherst.

List Price: $ 53.95



Price: $ 21.63

Other posts like this, by keyword:

Social:

Psychopathology: A Competency-Based Assessment Model for Social Workers ...
Party, State, and Society in the Russian Civil War: Explorations in Social History ...
The Social Production of Indifference ...
Social Security: The Phony Crisis ...
A Quantitative Tour of the Social Sciences Reviews ...
I applied for a job as a mystery shopper Im now being asked why do you want to become a mystery shopper? ...
Constructing the Field: Ethnographic Fieldwork in the Contemporary World (European Association of Social Anthropologists) ...
Social Media University ...
Ages, Generations and the Social Contract: The Demographic Challenges Facing the Welfare State Reviews ...
Power Friending: Demystifying Social Media to Grow Your Business Reviews ...
Development:

201 Principles of Software Development ...
Modularity: Understanding the Development and Evolution of Natural Complex Systems (Vienna Series in Theoretical Biology) ...
From Neurons to Neighborhoods : The Science of Early Childhood Development ...
Incentives for Regional Development: Competition Among Sub-National Governments ...
Music and the Young Mind: Enhancing Brain Development and Engaging Learning ...
The World Economy: A Millennial Perspective/ Historical Statistics (Development Centre Studies) ...
Q&A: How can speech development be encouraged in young children? ...
The Continuing Professional Development of Educators: Emerging European Issues ...
Maturational Processes and the Facilitating Environment: Studies in the Theory of Emotional Development (Maresfield library) ...
Re-Visioning Television: Policy, Strategy and Models for the Sustainable Development of Community Television in South Africa (Hsrc Research ...
Change:

Health Behavior Change and Treatment Adherence: Evidence-based Guidelines for Improving Healthcare ...
The Supernatural in Gothic Fiction: Horror, Belief, and Literary Change Reviews ...
Founding mother of the big auction handles change ...
An Introduction to Language Policy: Theory and Method (Language and Social Change) ...
Harwood Fundamentals of Pure and Applied Economics: F: Economics of Technical Change I (Harwood Fundamentals of Applied Economics) ...
How do I change control panel from classics to XP? Ir was Classics and I mistakenly changed to XP.? ...
Q&A: How will the role of men change in the comming 20 years?wht will womens role be contibuting to the change? ...
Financing Climate Change ...
Pagan and Christian: Religious change in early medieval Europe (Duckworth Debates in Archaeology) ...
Regional Identity and Economic Change: The Upper Rhine 1450-1600 ...
communication:

MCTS Self-Paced Training Kit (Exam 70-503): Microsoft .NET Framework 3.5-Windows Communication Foundation: Microsoft .Net Framework 3.5 Wind ...
Toward consistency in visual information: standardized icons based on task.(Review Of Research): An article from: Technical Communication Re ...
Inside the Communication Revolution: Evolving Patterns of Social and Technical Interaction ...
Cases in Technical Communication ...
Teaching Social Communication to Children with Autism: A Manual for Parents ...
Recent and relevant.: An article from: Technical Communication ...
Children with Specific Language Impairment (Language, Speech, and Communication) Reviews ...
Codes, Ciphers and Other Cryptic and Clandestine Communication: 400 Ways to Send Secret Messages from Hieroglyphs to the Internet ...
The presence and portrayal of social groups on prime-time television.: An article from: Communication Reports ...
Television and Political Advertising: Volume I: Psychological Processes(Routledge Communication Series) ...